Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. The story begins in the mountains, on sheer cliffs, and in the souls of climbers. Yvon Chouinard, Patagonia’s founder, began climbing mountains at an early age in California. Eager to develop reusable pitons to assist in climbing, to avoid damaging the rockface with the disposable options of the time, Chouinard began experimenting with hard irons, training himself as a blacksmith and continuing to successfully reinvent modern climbing equipment.
Since its founding, when Chouinard and his partners began to produce performance apparel as well as hardware, Patagonia has remained true to Chouinard’s original purpose, to develop innovative products and to avoid lasting harm on the environment. The craft and ingenuity Chouinard practiced at the forge continues to inspire artistry and utility in Patagonia products.
Of course, as Chouinard became acutely aware of the environmental harm caused by disposable pitons, Patagonia today remains conscious of the global environmental crisis. For us and for future generations to continue to love, experience, and respect the outdoors, we must preserve and revitalize our wild spaces.
Through responsible product design, grant programs, Worn Wear, community projects, and similar activism, Patagonia strives to implement positive change. Patagonia encourages its employees to take responsibility for their communities, for their actions, and for their environment. At Patagonia New Haven we are proud to participate in a culture of respect, innovation, preservation, and environmental awareness.